Looking back on 2012
- Tue, 2013-01-01
One of my biggest learnings in 2012 is the importance of design innovation. The products we've launched this year - from the BX-2 Camera case collection to our amazing new iPhone collection to the Broadmore line - unquestionably bring a new level of innovation to the mobile tech industry. This is all behind the genius of Timm Fenton, our new Creative Director, and the talented team of designers he has assembled on his team.
In my 7 years at the helm of this company, I've never seen such an incredible out-pouring of excitement and support from our customers, the press and our Brenthaven fans for these new products. What's also surprising is that the price-point doesn't seem to matter! We were worried we couldn't sell cases over $200 (i.e. Broadmore). We were wrong. It's our top-selling collection this year on our website. Clearly our fans are telling us something. Make great product, price it where you need to given all the hard work and cost you build into it, and we will come.
So my commitment to the Brenthaven community is this... we will continue to deliver innovation in the products we launch. We want it and you want it. It's what got us to where we are today, 32 years post launch. And it's what will make us the leader in Mobile Tech Cases over the next 32 years.